iHeartMedia and Neustar First to Include Broadcast Radio in End-to-End Marketing Performance

NEW YORK–(BUSINESS WIRE)–Neustar, Inc., a TransUnion company, today announced a new partnership with iHeartMedia, America’s leading audio company, to include broadcast radio in its end-to-end marketing performance. The solution extends the Neustar Unified Measurement Solution, which spans Marketing Mix Modeling (MMM) and the Marketing Attribution solution to include the iHeart broadcast radio universe. Neustar is the first performance service to unify radio measurement, which reaches over 90 percent of Americans per month, with all other channels on one platform. This innovation provides critical insights into the incremental contribution that radio’s massive reach is having on consumer buying behavior.

Including radio in Neustar’s measurement solution is the only solution to seamlessly integrate iHeart’s radio engagement data with Neustar’s customer-level marketing attribution models. Neustar marketing performance solutions leverage the most comprehensive identity and machine learning capabilities available, providing advanced identity analysis and marketing analytics for 70% of Fortune 100 brands.

“The scale and effectiveness of broadcast radio is undeniable,” said Brian Kaminsky, Chief Data Officer and President of Revenue Strategies, iHeartMedia. “Now with Neustar, we are able to offer brands a new level of user-level consumer analytics to ensure that all media channels – including broadcast radio – are being used to optimize their marketing plans and achieve the results they want. are looking for”.

The partnership, first announced at iHeartMedia’s AudioCon 2022 conference, provides a more complete picture of the important role that broadcast radio plays in today’s world of multi-channel advertising. With these tools, advertisers can now better understand consumer behavior, including broadcast radio, to measure and optimize marketing investments holistically across all channels.

“iHeartMedia has always been at the forefront of measurement and performance, and we’re excited to help marketers gain greater visibility into how their broadcast radio investments are impacting the customer journey,” said Joe Pagano , Vice President of Advisory Services at Neustar. “By adding broadcast radio at scale to our current streaming audio measurement capabilities, we’ve completed the audio measurement picture.”

About iHeartMedia

iHeartMedia, Inc. [Nasdaq: IHRT] is America’s leading multimedia audio company, reaching over 90% of Americans every month. iHeart’s broadcast media alone has a larger US consumer reach than any other media outlet. double that of the next largest radio broadcaster; and more than four times the ad-enabled reach of the largest digital-only audio service. iHeart is the largest podcast publisher according to Podtrac, with more downloads than the next two podcast publishers combined, and has the number one social footprint among audio players, with seven times more followers than the next audio media brand and the only fully integrated audio ad technology solution to broadcasts, streaming and podcasts. The company continues to leverage its strong audience connection and unparalleled consumer reach to create new platforms, products and services. Visit iHeartMedia.com for more company information.

About Neustar

Neustar, Inc., a TransUnion company, is a leader in identity analytics by providing data and technology that enable trusted connections between companies and people in the moments that matter most. Neustar offers industry-leading marketing, risk and communications solutions that connect responsible data across people, devices and locations, continuously verified through billions of transactions. Learn how your company can benefit from the power of trusted connections. home.neustar

About TransUnion (NYSE: TRU)

TransUnion is a global information and knowledge company that enables trust in the modern economy. We do this by providing a reliable picture of each individual so that they can be credibly represented in the market. As a result, businesses and consumers can transact with confidence and achieve great things. We call this Information for Good®. With a leading presence in more than 30 countries on five continents, TransUnion provides solutions that help create economic opportunity, exceptional experiences and personal empowerment for hundreds of millions of people. https://www.transunion.com

Leave a Comment

Your email address will not be published.