Foot Locker, Inc. and the Fanatics team will expand their offering of licensed sports products for fans

The collaboration brings together two dynamic forces in sports and sneaker culture

Thousands of new officially licensed league, team and player merchandise will be available to Foot Locker shoppers from Fanatics’ industry-leading assortment

new York, August 19, 2022 /PRNewswire/ — Foot Locker, Inc. (NYSE: FL) (“Foot Locker”), the New YorkSports specialty retailer and Fanatics, a global digital sports platform, announce a new long-term linked inventory partnership that will significantly expand the range of officially licensed fan gear and merchandise available online to Foot Locker shoppers. Through this new agreement, Foot Locker will continue to power the online and mobile customer experience across its portfolio of e-commerce brands, while orders will be fulfilled by Fanatics.

“We are excited to partner with Fanatics as we continue to enrich our collection, provide more choice to our consumer and improve positioning across all channels,” he said. Andrew GrayExecutive Vice President, Global Lockers and Champs Sports, Foot Locker, Inc. “The combination of Foot Locker’s leadership in sneaker culture with sports enthusiasts and the power of Fanatics’ assortment is a natural fit. The bringing together of these two dynamic forces will lead and serve sports and sneaker culture with exciting ways”.

Beginning in the fall, shoppers visiting, and will have access to a significant portion of Fanatics’ premier selection of licensed sports merchandise, featuring teams and players from major leagues and sports properties including NFL, NBA, MLB, NHL, WNBA and NCAA. With sizes and options for all members of the family, the collection is highlighted by apparel, jerseys, headwear and hardwear across a wide range of brands including Fanatics, Nike, adidas, Mitchell & Ness, New Era, Pro. Standard, and WEAR by Erin Andrews. Fanatics will also expand its hot market and league collections as part of the deal, featuring merchandise from some of the sports world’s biggest moments.

“Fanatics is thrilled to partner with Foot Locker and bring a broad, custom assortment from its premier product catalog to online shoppers,” he said. Jack Boyle, Fanatics Commerce Global Co-President, Direct-to-Consumer. “Foot Locker, Kids Foot Locker and Champs Sports are trusted, respected consumer brands, and we are pleased to offer Fanatics customers an incredible selection of quality fan gear for all members of the family.”

About Foot Locker, Inc.

Foot Locker, Inc. leads the celebration of sneaker culture and youth around the world through a portfolio of brands including Foot Locker, Kids Foot Locker, Champs Sports, Eastbay, atmos, WSS and Sidestep. With approximately 2,800 retail stores in 28 countries North America, Europe, Asia, Australiaand New Zealand, as well as websites and mobile applications, purpose of Foot Locker, Inc. is to inspire and empower youth culture around the world, fueling a shared passion for self-expression and creating unparalleled experiences at the heart of the global sneaker community. Foot Locker, Inc. has its corporate headquarters New York. For more information, please visit

About Fanatics

Fanatics, Inc. is the ultimate destination for sports fans that ignites and harnesses fan passion and maximizes presence and reach for prominent global sports partners. Leveraging long-standing relationships with more than 900 sports properties, a database of more than 80 million consumers worldwide and a trusted brand, Fanatics is driving innovation across the sports landscape by creating the world’s leading digital sports platform, complete with offerings including licensed merchandise, physical and digital trading cards and collectibles and online gaming and iGaming.

For more information, visit

Multimedia contacts

Dear Tocci
Vice President, Corporate Communications, Foot Locker, Inc.
[email protected]
(914) 582-0304

Brandon Williams
[email protected]

SOURCE Foot Locker, Inc.

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